How not to turn advertising into anti-advertising?

TRAINING FOR BUSINESS OWNERS, DIRECTORS, MARKETOLOGISTS AND ADVERTISING MANAGERS

During the training:

  • Discuss what advertising is and what it is not. We will understand what "promotion" is from legal point of view
  • Discuss legal grounds of advertising law and usage of favorite phrases: "the best", "the first", "the only one", etc.
  • What to do and what not to do to avoid turning you advertising into anti-advertising
  • Explain what to do if your competitors behave unfairly 
  • Discuss legal, financial and reputational risks due to violations of advertising law
  • Provide you recommendations due to promotion and advertising materials & campaigns
  • Discuss the issue of "kickbacks" to employees during advertising campaign and how to avoid it